CASE STUDY

Bathroom Buddy: Branding for a Mobile App

Bathroom Buddy is an app that helps users find public or low cost bathroom options in their vicinity. This app includes information about cleanliness, cost, accessibility, changing stations, and options for a variety of genders to help users find the best restroom for their needs. This new app needed a logo and branding so they can begin developing the beta version of their mobile app prototypes.

Consider a diverse range of adults who live in or travel to walkable, metropolitan areas with limited options for public restrooms. 

TARGET AUDIENCE

The logo should be inviting, playful, youthful, and appealing to a wide range of people. 

CONCEPT

Concept Integration: Logo should represent an actual “bathroom buddy” as a mascot.

Color Palette: Color palette should be playful and standout, but invoke trust for the brand. Blue is often associated with trustworthiness cleanliness but feel free to explore other colors.

Typography: Typefaces should be playful and inviting but should also be legible from afar and convey a sense of professionalism.

Style: Style should be quirky and bold with an element of sophistication. Logo, colors and typefaces will be used primarily in a digital format but may also be used in print business collateral, advertising campaigns and signs.

Mood and Tone: The logo should be clear that this is a friendly, nonjudgmental resource for finding public restrooms. The app is the users “friend” and it is a reliable resource for all-inclusive audiences. 

DESIGN GUIDELINES

Our mission is to make finding public and affordable restrooms easier and more convenient for everyone. 

MISSION

We aim to become the go-to resource for people searching for public and low-cost restrooms, providing a user-friendly platform that empowers everyone to find the perfect option for their needs. 

VISION

I conducted a brand discovery workshop with. the app’s primary stakeholder to identify a better understanding of Bathroom Buddy’s brand message and tone of voice, the primary audience, values and proposition, and to establish the brand’s vision. We spent approximately 30 minutes per exercise to brainstorm our thoughts and ideas. 

BRAND DISCOVERY WORKSHOP

This exercise helps us to understand your brand and business. What does your brand do? Describe primary business for the next five years. How do you do business? The why reflects the core reason your company exists. 

WHAT, HOW, AND WHY? 
ADJECTIVES

This exercise helps us to establish our brands personality, which contributes to our visual identity and tone of voice

This exercise is based on the Aaker brand framework and focuses on the five dimensions of brand personality to discover the tone of voice. A brand’s voice should be authentic, appropriate, and accessible. 

PERSONALITY 
COMPETITOR ANALYSIS/LANDSCAPE

The first step was to identify 3 - 5 brands within the same space or industry as Bathroom Buddy that it would class as competitors. Next, we placed them on the matrix, then placed Bathroom Buddy and where we thought it would sit. 

LOGO VARIATIONS
COLOR VARIATIONS
BRAND COLORS
BRAND TYPEFACES