Blue Heritage, a heritage denim brand, sought to appeal to a younger, trend-conscious audience without losing its core identity. The goal was to create a modern, authentic brand that reflects the values of quality, sustainability, and inclusivity, while tapping into current and emerging trends in the denim industry.
As part of the Blue Heritage rebranding, I designed the logo to reflect the brand’s focus on personalization, individuality, and self-expression. Featuring bold, stacked typography and a modern color palette of deep, rich black and indigo tones with a vibrant golden accent, the logo creates a dynamic, empowering statement.
This logo serves as a cornerstone of the brand’s strategy to inspire customers to customize their denim, aligning seamlessly with emerging trends such as DIY culture and hyper-personalization. Designed with versatility in mind, the logo is crafted to function effectively across multiple applications, including as a sticker or stamp on denim tags and packaging, reinforcing the brand’s invitation for customers to make their products uniquely their own.
