CASE STUDY

Product photography for email and print marketing

For over 20 years, DollarDays has been a trusted supplier to thousands of nonprofits, schools, and philanthropic organizations. By providing critically needed goods and friendly support, the DollarDays team strives to help community heroes accomplish great missions. I created customized sales and marketing materials for email marketing, print marketing, and social media. This case study features the most successful campaigns I worked on during my time at DollarDays.

I shot, maintained and developed DollarDays’ photography library which including a range of imagery for social media, catalogs, marketing and more.

B2B audiences including nonprofits, resellers, and schools. 

TARGET AUDIENCE

Concepts should be inviting and combine illustrative and friendly elements that would attract schools, nonprofits, and communities in need. 

CONCEPT

Concept Integration: Materials should include high quality product and lifestyle photography.

Color Palette: Provided by DollarDays brand guidelines.

Typography: Poppins is the primary typeface for DollarDays.

Style: Style should be inviting, bold, and fun while still putting the products in the forefront.

Mood and Tone: The mood and tone should be consistent with DollarDays brand guidelines. It is overall happy and joyful. 

DESIGN GUIDELINES

Our mission is to make to make giving affordable. 

MISSION

Our goal is to make a difference for those who are making a difference. Through friendly, informed support and key partnerships with like-minded organizations, DollarDays provides community heroes with the resources they need...and more importantly, dignity to those who need it most.

VISION
MARKETING EMAILS

Many of our catalog insert campaigns had accompanying email marketing campaigns. Below are some examples of the layouts I made for emails. I also was the product photographer for these campaigns. 

SALES CATALOGS

Since DollarDays served a wide variety of B2B audiences, I often needed to create more than one version of the catalogs to market toward different audiences. Below is are examples of catalogs for nonprofits and schools, product resellers, and pharmacies. I worked closely with the Sales and Product teams to create campaigns that would target each unique audience.